The confusions around 'I' cleared !

Director Shankar and his team have finally put a stop to the confusions surrounding the title of the director's upcoming chef d'oeuvre, with Vikram and Amy Jackson in the lead roles. Henceforth, it isn't 'Ai', but just 'I'.
The team confirmed the change through an official poster release, that had the names of Shankar, Vikram, Aascar Films, AR Rahman, and the two lyricists, who have worked in the movie - Karky and Kabilan.
The title logo is in red and embossed in what looks like building blocks. Well, what's the significance? What do you think?
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